While having a vast range of Korean skincare products might sound appealing, the more products one has, doesn't necessarily mean the more sales he/she will get.
Too many products for retailers could put extra burden on their inventory management system and create confusion among customers.

Q1. Could having too many skincare products affect a retailer negatively?

Yes.

Too many products could increase the cost of inventory management and make it more difficult to handle inventory.
Also, if some products are similar, a retailer could have trouble deciding which products he/she needs to put more effort into.

Q2. Why could similar Korean skincare products become a problem?

Since the products' benefits, textures, ingredients and prices are all similar, customers would face difficulties in picking up which products to buy.
For retailers, this situation could distribute their sales across several SKUs rather than concentrating them in few products.

Q3. Would a broad product catalogue attract more customers?

Having a broad catalogue could attract customers who specifically need such a product from a brand.
The best K-beauty wholesale assortment would have variety, but no redundancy.

Q4. How do retailers determine which products to stock?

Factors to consider include:

• Customer demand
  
• Product uniqueness
  
• Price
  
• Profitability
  
• Purchase potential
  
• Skin problems
  
• Sales

The objective is to develop a product range that would cater to different customer requirements.

Q5. Should retailers discontinue products that underperform?

Not necessarily.
First, understand why this particular product is underperforming. In cases where demand is low regardless of right pricing and positioning, discontinuing the SKU could be a wise decision.

Q6. How do retailers minimize SKU proliferation?

Before stocking a new product, the retailer must consider whether:
This particular product is unique in its offerings compared to other stocked products.

Q7. In what ways could a Korean skincare wholesaler help in assortment planning?

A competent Korean skincare wholesale distributor will assist the retailer in selecting the right categories and identifying the demand for different products and having continual access to the products that have proven themselves.

Conclusion

Korean skincare wholesaling does not depend on having the largest assortment. It is based on making sure that every SKU serves some specific purpose.