Skincare shelves are crowded, but some brands don’t just sit there—they sell themselves. The Ordinary is one of those names. Loved for its no-fuss, ingredient-focused formulas and honest price tags, it has earned a loyal following across the globe. Whether it’s niacinamide, hyaluronic acid, or retinol, their products deliver what they promise, without the luxury markup.

But for retailers, the real story lies behind the scenes: sourcing. When you're buying in bulk, it’s not just about the brand—it's about where and how you buy. The price of wholesale products can vary significantly depending on the market, especially when comparing the UAE with other regions. From shipping costs to local demand, a lot of factors play into your bottom line.

In this blog, we’re breaking down how The Ordinary’s wholesale products pricing compares between the UAE and other major markets—and what smart buyers should know before filling their shelves.

Why The Ordinary Is a Global Favorite

Minimalist, science-backed, and wallet-friendly—these three characteristics define The Ordinary, making it a standout in a saturated skincare market. Its wide range of treatments, from niacinamide serums to glycolic acid toners, caters to consumers who are increasingly aware of ingredients and their effects.

Retailers love it too. With a consistent global demand and a reputation for being effective without frills, The Ordinary products have become a staple in both boutique and large-scale skincare collections.

Pricing Factors in Different Markets

Before diving into price tags, it's important to understand what shapes the wholesale cost of wholesale products like The Ordinary across markets:

• Import/Export Duties: In some countries, taxes and customs significantly hike prices.
  
  

• Currency Fluctuations: The value of local currency compared to USD or CAD (where The Ordinary is headquartered) affects rates.
  
  

• Local Demand and Distribution Agreements: Exclusive distributor contracts can lead to monopolies and inflated pricing.
  
  

• Shipping and Logistics: Distance from manufacturing hubs and shipping options influence final costs.

Now, let’s get specific.

Wholesale Skincare Products in UAE: The Current Landscape

The UAE has quickly become a hub for beauty and wellness retail. With a consumer base that values luxury, effectiveness, and clean beauty, it’s no surprise that wholesale skincare products in the UAE have seen a major boom in recent years.

While some brands set up regional distribution centers, many retailers still rely on importing from Europe, the UK, or North America. In the case of The Ordinary, products are typically imported, which naturally impacts the cost.

On average, the wholesale price for a serum like Niacinamide 10% + Zinc 1% ranges from AED 28 to AED 35 in bulk purchases in the UAE. Comparatively, in the UK, the same product might cost around £4.50 wholesale, which converts to roughly AED 21—a noticeable difference.

So what drives the higher pricing in the UAE?

• Import taxes and shipping costs.

• Higher demand due to rising popularity.

• Limited availability of bulk stockists offering true organic wholesale products.

The Price Gap: UAE vs. Global Markets

Let’s break down how The Ordinary compares in wholesale cost across various regions:

United Kingdom

• Strong domestic availability

• Lower shipping costs within Europe

• Highly competitive market

• Average Wholesale Price: AED 20–23

United States

• Home to several resellers and distribution hubs

• Economies of scale benefit bulk orders

• Average Wholesale Price: AED 18–25

UAE

• Import-reliant

• Premium placed on brand accessibility

• Average Wholesale Price: AED 28–35

Southeast Asia (e.g., Singapore, Malaysia)

• Higher customs duties

• Selective product range

• Average Wholesale Price: AED 30–38

These comparisons highlight the price premium UAE retailers may pay, but also the market potential.

Quality vs. Cost: Is the Price Difference Justified?

Although UAE prices are slightly higher, the demand remains robust, and customers are willing to pay a premium for guaranteed authenticity and fast delivery. The growing interest in wholesale products and clean beauty has shifted the mindset from “cheap” to “trusted.”

Retailers in the UAE are leveraging this by building customer loyalty through genuine product sourcing, even if it comes with a higher price tag.

How Retailers Are Diversifying Their Skincare Inventory

While The Ordinary continues to be a strong contender in the wholesale skincare, especially due to its transparency and affordability, many retailers are now complementing their offerings with trending K-beauty products. The rising consumer interest in Korean skincare has prompted wholesalers to explore high-performing alternatives that can sit well alongside The Ordinary’s minimalist formulations. By combining bestsellers from The Ordinary with in-demand Korean items, retailers meet broader skincare needs and tap into loyalist and trend-seeking customer bases.

Why It Matters to Choose a Trusted Supplier

Finding a reliable source for wholesale skincare products in the UAE is essential not only for better pricing but also to ensure product authenticity. With the increasing demand for clean formulations and organic wholesale products, many retailers are turning to brands that guarantee certified sourcing and quality control.

That’s where Dubai Wholesale Store comes in. As a trusted supplier of organic wholesale products, we offer a curated selection of skincare that meets global safety and quality standards. Whether you're a startup or an established beauty store, working with us ensures you’re giving your customers the best, without compromising your margins.

Building a Smart Buying Strategy

If you’re a business owner or beauty reseller in the UAE, here are a few tips for smarter sourcing:

• Buy in larger quantities to reduce per-unit costs and shipping fees.

• Diversify inventory by adding complementary K-beauty or J-beauty products.

• Look for regional distributors that offer quick delivery without excessive markups.

• Choose suppliers like Dubai Wholesale Store that specialize in wholesale products for long-term partnerships.

Final Thoughts: Balancing Cost, Quality, and Growth

There’s no doubt that The Ordinary offers excellent value, but as with any organic wholesale products, wholesale pricing can vary widely based on where and how you source them. UAE retailers may face slightly higher prices, but they also benefit from a growing, beauty-savvy audience and access to a thriving skincare market.

By understanding the pricing dynamics and choosing reliable suppliers like Dubai Wholesale Store, retailers can maintain a competitive edge while offering products that customers genuinely love and trust.

Whether you're looking to stock The Ordinary or expand into other top-tier wholesale skincare products in the UAE, smart sourcing and a balanced product strategy are the keys to long-term success.